Aurelle
A site for a medspa that pairs an AI skin scan with licensed nurse injectors. The brief was to make a clinical service feel calm and premium without overpromising.
- Brand direction, product design, front-end build
- HTML, CSS and JavaScript, hand-written
- General Sans, Archivo (wide)
- 2026
Aurelle offers injectables, facials and laser treatments, with a free AI skin scan as the front door. The category is loud: before-and-after grids, discount banners and transformations. Aurelle's position is the opposite, results that look like you, only rested.
Coming from clinical practice, I built the site on restraint. The scan is presented as a tool a nurse uses, not a verdict, and every price is on the page.
The same site at phone width. Each layout is composed for the small screen rather than scaled down.
Restraint is the brand
White space, soft natural photography and a single black action. The positioning is subtlety, and a layout cannot argue for subtlety while shouting, so the page holds back everywhere: one typeface family, one accent, no badges.
Make the AI legible, keep a person in charge
Scan markers on the hero face show what is being measured, and every mention of the scan sits next to the licensed nurse who reviews it. The technology earns trust by being visibly supervised.
Let people check the claim
Prices from the first card, an illustrative label on the comparison slider, and membership tiers with everything listed. In a category built on vague promises, specificity is the premium signal.
The design file, as it was built.
Pan and zoom the working file. Components, styles and every screen, live.
Snoot
Brand and storefront for a vet-led pet company that sells food and medicine and runs a network of clinics. Two businesses, one site, and a voice that is warm without becoming a cartoon.
